Lynan Saperstein: An Entrepreneur’s Guide To Creating Your Best Website Yet

From choosing the perfect host to fleshing out your content, follow this specific checklist of steps and you’ll be well on your way to creating your most successful and attractive website yet:

1. Getting Started!

The most valuable thing you need to remember about creating a website is the importance of getting started. I cannot stress this enough. We are not physical storefronts with brick and mortar—we are online business owners. Our websites are our real estate, our virtual ‘storefront’, and beginning to build yours as soon as possible is VITAL. Not only will your website enable prospective customers to find you through search engines, but it will also be one of the most valuable tools you have for building your credibility and developing relationships with prospective clients.

I always recommend that entrepreneurs use WordPress to create their websites. WordPress is the standard for the most potent websites in the international marketplace, and it is also our special online-marketing optimization focus here at The Big Factor. In addition to being completely customizable, we believe using WordPress also improves your rankings in search engines (which means more potential clients and more potential profit).

WordPress can seem overwhelming and like a lot to learn in the beginning, so if you must utilize resources like SquareSpace or Strikingly for a temporary, one-page site. Get something up! Remember, we’re looking for that instant credibility and an online space to represent our business with your offerings. Don’t get hung up on the details when you’re getting started. Just do it.

2. Choose/Buy Your URL

There are a few different resources you can use to purchase your website domain name. I love using Namecheap.com—they often offer a monthly coupon with awesome domain discounts, which is convenient if you are a dot-com horder like me. If it’s in your budget, I also recommend purchasing some or all the extensions of the domain name available, including .com, .org, .biz, .net, etc. This ensures no one else can later make off with your hard work by copying your brand or website.

3. Select Your Website Host

The next step in creating your website is to choose the host that will keep the site up and running. There are tons and tons of website hosts out there; some providers may include the cost of a domain name in the annual hosting package.

Personally I love Blue Host and Host Gator. Both companies have phenomenal customer service, which is always appreciated when there’s an issue with your website AND you’re on the verge of a total meltdown. GoDaddy is another popular choice, but their servers are much bigger (which typically means much more likely to crash) and I don’t recommend them.

While slightly more expensive, there are smaller ‘boutique’ hosts that provide additional services such as updating WordPress, backing up your site, preventing hacking and more. Our friend and fellow nomad Jill Sessa runs the awesome WordPress help and service site Ultimate WP Help. Check it out if you’re looking for a full-service, supportive experience.

4. Find An Ideal Theme

Now it’s time to choose your website theme (design template). Before you select your theme…

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Lynan takes international entrepreneurs into impactful prosperity.

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“I just wanted to put a really awesome foundation down for my business so I can live in abundance, and happily keep telling stories and spreading joy, inspiration and love. That’s my goal. With Lynan’s guidance, it became possible and so much more.”Liza de Guia, Featured in The New York Times and speaker at TEDxBrooklyn.

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