Your Most Creative Ideas Are the Hardest to Sell—But They Don’t Have to Be

In the early 1990s, a group of screenwriters proposed something that had never been done at Disney: they wanted to make an animated movie based on an original concept. Departing from a half century of hits with time-honored tales like Cinderella and Snow White, they set out to write a fresh story from scratch. Studio chief Jeffrey Katzenberg was skeptical, telling colleagues it was an experiment. “No one had any confidence in it,” director Rob Minkoff recalls. “It was seen as the B movie at... Read more →
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