Ancient Rome Needed This Data and Analysis

Yesterday, at the World Economic Forum in Davos, Y&R’s BAV Consulting launched the Best Countries Report, a rankings study and platform done in partnership with US News and World Report and the Wharton School. It is a comprehensive, data-driven study of nations as brands. The idea of nations as brands is as old as time. In Ancient Rome, there was no internet or digital infrastructure; in fact, the global impact of such technology was some two millennia away. No TV, radio or even newspapers.... Read more →
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